Pricing is psychology, not mathematics. The number you put on your services doesn't just reflect costs and desired profit margins—it communicates value, quality, and exclusivity to potential clients. Get your pricing psychology wrong, and you'll attract bargain hunters while repelling the premium clients who value quality and transformation.

The publishing landscape has changed dramatically over the past decade. What once seemed like a clear choice between the "legitimate" path of traditional publishing and the "fallback" option of self-publishing has evolved into two equally viable but fundamentally different business models. In 2025, the question isn't which path is better—it's which path is better for you and your specific goals.

Your website looks beautiful. You've invested in professional design, compelling copy, and all the right features. So why aren't visitors becoming clients? The answer often lies in subtle conversion killers—seemingly minor issues that create major barriers between your visitors and your services.

Your heart pounds. Your palms sweat. Your mind goes blank just thinking about stepping up to that microphone. If this sounds familiar, you're not alone—public speaking anxiety affects an estimated 75% of the population. But here's what most people don't realize: that nervous energy you're feeling isn't your enemy. It's raw fuel waiting to be transformed into compelling, dynamic speaking power.

Every fiction writer has been there: you're deep into your story, the characters are coming alive, and then suddenly you realize something doesn't add up. Your protagonist somehow knew information they shouldn't have, or a character disappeared for fifty pages without explanation. Welcome to the world of plot holes—those pesky gaps in logic that can pull readers right out of your carefully crafted story.

Welcome to March, Writers!
This month, we’re focusing on one of the most essential elements of a successful writing life: consistency. Whether you’re working on your first novel, blogging, or writing short stories, creating a sustainable writing habit is key to making progress. Writing isn’t just about inspiration—it’s about showing up, even when motivation wanes.

Welcome to February, Writers!

This month, we’re stepping outside the familiar and diving into the playful side of creativity. Writing is often about discipline, structure, and finding your niche—but creativity thrives on exploration. February is your invitation to experiment, take risks, and rediscover the joy of creative play. By pushing beyond your usual writing style and comfort zone, you’ll unlock new perspectives and tools that will make your work richer and more dynamic.

A new year brings a clean slate—an opportunity to reflect, redefine, and set the tone for the writer you want to become. Before diving into word counts and project deadlines, take a step back and reconnect with what truly drives your creativity. This month is about more than just setting goals; it’s about rediscovering your passion, clarifying your values, and envisioning the writing life you want to create in 2025.

As the year draws to a close, it’s the perfect time to reflect on who you’ve been, both as a person and as a writer, over the past 12 months. December offers a rare opportunity to pause and take stock of your journey, honoring the successes, learning from the challenges, and gently letting go of anything that no longer serves you. It’s not just about closing a chapter; it’s about preparing yourself for the next one with intention and purpose.

The theme for April is when it rains... Let's dig in to how we can deal with the metaphorical "rain" and keep writing.

Feel free to follow along in the 2024 Plan Your Writing Year Workbook. You can get your copy here.

The theme for March is finding (and keeping) inspiration. It's time to jump-start your ideas to keep them flowing all year long.

Feel free to follow along in the 2024 Plan Your Writing Year Workbook. You can get your copy here.

In the dynamic world of life coaching, where individuals seek guidance and empowerment to overcome challenges and achieve personal growth, it's crucial to not only offer valuable coaching services but also to attract a steady stream of clients. If you're looking to boost enrollment in your life coaching course, here are some effective strategies to consider.

February's theme is the writing schedule. We'll work through how to set the right schedule for your life.

Feel free to follow along in the 2024 Plan Your Writing Year Workbook. You can get your copy here.

In an era where individuality is celebrated, personal branding has become a crucial aspect of professional success. Public speaking, as a powerful communication tool, offers a unique opportunity for individuals to not only convey their message but also to shape and strengthen their personal brand. Let's explore how the art of public speaking can be a cornerstone in crafting your authentic voice and establishing a compelling personal brand.

The art of storytelling is a multifaceted craft that involves carefully chosen words, imaginative plots, and the nuanced lens through which the story is presented. One crucial element that shapes the reader's experience is the narrative point of view. It determines who is telling the story and how much insight the audience gains into the characters and events. In this guide, we will delve into the various narrative perspectives, exploring their impact on storytelling and the unique nuances each brings to a narrative.

Embarking on the journey of publishing your manuscript is like setting sail on a vast and uncharted sea. As a writer, the decision of whether to opt for self-publishing or traditional publishing is a crucial crossroads that demands careful consideration. In this article, we'll explore both avenues, guiding you through the decision-making process.

January's theme is new beginnings. As the first month of the new year, in January, we focus on what's to come in the 12 months ahead of us.

Feel free to follow along in the 2024 Writing Planner Workbook. You can get your copy here.

Public speaking is an art that, when mastered, can have a profound impact on your audience. Whether you're delivering a presentation at work, speaking at an event, or addressing a group of people, avoiding common mistakes is crucial to ensuring your message is clear, impactful, and well-received. In this article, we'll explore what not to do to help you enhance your public speaking skills.