Social media algorithms feel like a rigged game. Just when you figure out what works, the rules change. Your carefully crafted content reaches fewer people, your engagement drops, and you're left wondering if you should post more, post less, or just give up entirely.

The truth is, you can win the algorithm game—but not by chasing every trend or posting seven times a day. The secret is understanding what algorithms actually want and building a sustainable strategy that serves both the algorithm and your business goals.

Your 'About' page is probably the second-most visited page on your website, yet it's likely one of your worst-performing pages for conversions. Most business owners treat their About page like a resume—listing credentials, experience, and company history. But visitors aren't looking for a biography. They're looking for reasons to trust you with their problems.

Publishing a book without an email list is like opening a restaurant in a ghost town. You might have the best content in the world, but if no one knows it exists, it won't succeed. Smart authors understand that building an email list before their book launch is just as important as writing the book itself.

The content marketing advice for coaches is everywhere: post daily, be on every platform, create videos, write blogs, host podcasts, and somehow still have time to actually coach clients. This "more is better" mentality is burning out coaches and producing mediocre content that attracts no one.

Email marketing remains one of the highest-ROI marketing channels available, yet most businesses leave money on the table through easily preventable mistakes. While social media algorithms change and advertising costs rise, email provides direct access to people who have specifically requested to hear from you.

Most business owners have client avatars that read like demographic profiles: "Sarah, 35-45, married with kids, household income $75K-$150K, lives in suburbs." These surface-level descriptions might help with Facebook ad targeting, but they do nothing to improve your marketing message, content strategy, or client attraction.

Pricing is psychology, not mathematics. The number you put on your services doesn't just reflect costs and desired profit margins—it communicates value, quality, and exclusivity to potential clients. Get your pricing psychology wrong, and you'll attract bargain hunters while repelling the premium clients who value quality and transformation.