Marketing Caroline Barnhill Marketing Caroline Barnhill

Why Your 'About' Page Isn't Converting (And What to Write Instead)

Your 'About' page is probably the second-most visited page on your website, yet it's likely one of your worst-performing pages for conversions. Most business owners treat their About page like a resume—listing credentials, experience, and company history. But visitors aren't looking for a biography. They're looking for reasons to trust you with their problems.

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Marketing Caroline Barnhill Marketing Caroline Barnhill

The Email Marketing Mistakes That Are Costing You Clients

Email marketing remains one of the highest-ROI marketing channels available, yet most businesses leave money on the table through easily preventable mistakes. While social media algorithms change and advertising costs rise, email provides direct access to people who have specifically requested to hear from you.

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Business, Marketing Caroline Barnhill Business, Marketing Caroline Barnhill

The Psychology of Pricing: Why Cheaper Isn't Always Better

Pricing is psychology, not mathematics. The number you put on your services doesn't just reflect costs and desired profit margins—it communicates value, quality, and exclusivity to potential clients. Get your pricing psychology wrong, and you'll attract bargain hunters while repelling the premium clients who value quality and transformation.

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