The content marketing advice for coaches is everywhere: post daily, be on every platform, create videos, write blogs, host podcasts, and somehow still have time to actually coach clients. This "more is better" mentality is burning out coaches and producing mediocre content that attracts no one.

Email marketing remains one of the highest-ROI marketing channels available, yet most businesses leave money on the table through easily preventable mistakes. While social media algorithms change and advertising costs rise, email provides direct access to people who have specifically requested to hear from you.

Most business owners have client avatars that read like demographic profiles: "Sarah, 35-45, married with kids, household income $75K-$150K, lives in suburbs." These surface-level descriptions might help with Facebook ad targeting, but they do nothing to improve your marketing message, content strategy, or client attraction.

Pricing is psychology, not mathematics. The number you put on your services doesn't just reflect costs and desired profit margins—it communicates value, quality, and exclusivity to potential clients. Get your pricing psychology wrong, and you'll attract bargain hunters while repelling the premium clients who value quality and transformation.